I was hired by the West Michigan Ironmen in December of 2019 to lead the creative team and to help create a cohesive social branding for the semi-pro football team based out of Muskegon, Michigan. In the 3 months leading to the start of the 2020 season, I created over 70 separate graphics for the team, and worked with advertisers and the ownership group alike to create a brand identity that the team could use for the future. Unfortunately due to the CoViD-19 pandemic, the 2020 season was cancelled after just a single game, but a system has been set in place to help the team succeed in content creation and a quality social media presence for years to come!